Seller's Guide

Everything you need to know about putting your home On the market, accepting an offer, and closing on your home

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced Realtor and this easy to follow guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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One of the most important decisions in life is that of buying a home. Equally as important is the agent you decide to work with. For us, our decision to work with Scott was the best decision we have ever made. Scott is extremel...
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Scott Einfeldt did an excellent job in listing my home and finding a buyer. My home sale just closed and I very much appreciate the work that Scott did for me in selling it, and I highly recommend him to someone choosing an age...
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Robert C.

Scott was my agent in the sale of my Lawrenceville, Georgia home. From the very beginning right through closing, Scott has gone beyond my expectations for a real estate agent. This is the fourth house I have sold and by far, Sc...
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Dr. Zakiya & Billy R.

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Amy B.

Scott is a wonderful partner as a top-notch real estate advisor. My husband and I were crossing the chasm of a giant decision to not only downsize but also embark on a major life change to move from our suburban life to in-town...
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David R.

I'm a first-time home buyer, and foreign to this country. When Scott contacted me, I immediately felt comfortable talking to him. He was very professional in explaining in detail what goes on in buying a home, gave me good reco...
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Heather E.

I met Scott while visiting an open house he happened to be facilitating for another customer. Because of his professionalism and genuinely kind demeanor, I considered Scott as a candidate to help me find a home. I'm so glad I d...
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Chad & Robert K.

We engaged Scott Einfeldt to list and sell our home and we found that Scott brought a very effective combination of sales and marketing skills, with business acumen. Scott guided us through the entire process, from bringing in ...
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Maria & Geoff S.

Scott Einfeldt and I worked together for several years at an international consulting company. Scott handled the sales team and I lead the marketing organization. I found Scott to be creative and highly focused on finding new a...
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Mari B.

We have used Larian to sell and buy two homes. She was a passionate representative who was extremely accessible whenever we needed her. She was a dedicated and hard worker who went above and beyond at all times in ensuring that...
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George P.

I witnessed Scott's professionalism and experience when he was the listing broker for my daughter's condo and the selling broker for her current home purchase. So, it was natural that I would choose to work with him on the rece...
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Santiago D.

Scott is fantastic! We have nothing but praise for Scott Einfeldt. We met by chance when he was showing a house for a seller and his friendliness and respect won us over, he quickly became our go-to Realtor®. He was absolutely ...
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Buyer

My experience with Scott was excellent we went out twice I believe and he showed me about 12 homes. We tried to get the owner on the first home we choose but they didn't want to come down to the appraised price so I got worried...
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Dan R.

As a friend and former colleague I probably initially hired Scott as a favor. Having sold a number of homes myself in the past I always saw the agent role as administrative and difficult to impress. But when he came to me durin...
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Seller

Scott Einfeldt was chosen as the Realtor® to sell the house and property next door to my primary residence. I had owned the house for 35 years and spent over $450,000 plus 3 years in renovation to put this unique and desirable ...
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Vadim B.

Scott is everything you'd want in a real estate agent. He is experienced, knowledgeable, thorough, and always acts in the best interest of his clients. As a first-time homebuyer, I had a lot of questions, but Scott was there fo...
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Buyer

Scott is an amazing Real Estate Agent that my fiancé and I had the pleasure of meeting and working with him on our property purchase transaction in the Brookhaven Georgia area. He always went the extra mile to meet our expectat...
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Buyer

Scott helped us out for six months and went and viewed more houses with us than I can count. He was helpful, always prepared, and well-informed about the homes we visited. His advice showed he cared and knew what things to look...
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